If you’re just getting started with SEO, you’re likely to hear a lot about “backlinks” or “link building”. If you are wondering why it is so important then let me tell you backlinks can boost traffic to your website and it is fundamental to the success of any SEO because it definitely covers the major part. When it comes to to-do items on the search engine optimisation(SEO) then backlinks are a must.
Backlinks are hyperlinks that lead from one URL to another can be a boon for your traffic numbers. The more backlinks you have for your domain the higher rank it gains in the search result. In simple words, backlinks are the links that point to your website from another website. In this article, I will be telling you everything you need to know about backlinks.
Why are backlinks important?
By now, we have understood that backlinks play a crucial role in a website’s SEO rankings. We shall see now how it works. Search engines have their algorithms to rank a website on various factors. Some search engines will give more credit to websites that have a good number of quality backlinks, Remember, quality backlinks are more important than quantity backlinks. Even if you have few backlinks which are of high quality with great content then chances are high that your page will rank better. Google will give more credit to websites that have a good number of quality backlinks. If you fill with many backlinks which don’t contain good content then it’s of no use. Good quality backlinks are the major reason for a website to rank.
Consider Site A links to your web page, Google sees this as Site A casting a vote for your page. When a website links to your site, or when you link internally from one of your pages to another, the link passes Page Rank points. This passing of Page Rank points is called “link juice”.
Ways to generate backlinks.
1. Backlinks that are redirecting to your website should be from a similar niche.
In case your website is about technology and your page has been linked to a website that is related to food then such links are considered irrelevant and they impact negatively on your website.
2. Start commenting.
It’s a great way to get backlinks. If you are commenting, make sure the blogs you drop comments are related to your niche and it should add value to the content. Leverage Q&A sites like Quora, Stack exchange to generate traffic to your website. Commenting on such sites will also help you engage with your prospective customers and increase brand awareness.
3. Content should be great.
As you know Content is King in the web business. If the content is good then definitely people are going to follow your blog. So, try to produce good content. The content you are creating should be relevant to your target audience. This will increase the number of followers, who will share your content on social media channels.
4. Start guest blogging
This is a great way to increase your brand’s awareness and direct viewers back to your website. Make a list of quality websites you want to write to write for. This is a simple way to build quality backlinks to your website.
5. Monitor backlinks review
Monitor Backlinks gives you a clear picture of all your backlinks, detailing which ones are adding value to your domains and ultimately your business, and which ones are dragging you down. You can monitor your competitors using tools like SEMRUSH, Ahref. This information can help you fine-tune your SEO strategy.
I hope this article helped you to understand about backlinks in SEO and why it is so important for websites. Let me know in the comment section if you have any doubt.